Graphic Designing is the process of creating visual content to communicate to a larger audience. By applying visual hierarchy and page layout techniques, designers focus on the logic of displaying elements in interactive designs, to optimize the user experience. It is used in creating visual content using elements such as photographs, colors, typography, illustrations and icons. The graphic designing is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. It’s nothing but a way of conveying ideas through visuals and design. Designers distinguish businesses from their competitors in the marketplace through innovative approaches to branding, products and services that express the character of a company and define its relationships with consumers.

Design Principles and elements

Graphic design plays a critical role in business branding and at the same time, in showcasing the skill-sets. Although branding and design are an inseparable experience, it’s important to understand the fundamentals of graphic design before embarking on new projects. It is the art and science of combining text and graphics to communicate an effective message in the design of websites, logos, graphics, brochures, newsletters, posters, signs, and other types of visual communication.

In addition to elements such as images and type, graphic design elements include lines, shapes, texture, value, size, and color. Graphic designers for print and web pages use some or all of these elements to generate effective designs.Designers achieve their goals by combining the elements and principles of graphic design. The goal is usually to attract the viewer's attention and, sometimes, to motivate them to take a specific action.The fundamentals of design are the foundation of every visual medium, from fine art to modern web design.